Whole Foods Market identity

License: All Rights Reserved.

The logo forBrightonsince Bramley, Edwardian, and ITC Souvenir.

Some instances of the Whole Foods logo have an unfortunate stretching of Brighton for "MARKET" in an unnecessary attempt to make the small word fit the general width of the main mark. The logo that appears in theirFF Scala Sansis used as a secondary typeface on various logos and other company materials.

Source: http://media.wholefoodsmarket.com.License: All Rights Reserved.

Source: http://media.wholefoodsmarket.com.License: All Rights Reserved.

Source: http://www.wholefoodsmarket.com.2012 Annual Report. License: All Rights Reserved.

Source: http://media.wholefoodsmarket.com.David Matthis and John Mackey for Houston's Shepherd opening, 1984. License: All Rights Reserved.

Source: http://media.wholefoodsmarket.com.Whole Foods Market in Oklahoma City. License: All Rights Reserved.

Source: http://media.wholefoodsmarket.com.Whole Foods Market in Rockville, Md. License: All Rights Reserved.

Source: http://media.wholefoodsmarket.com.Whole Foods Market in Jacksonville, Fla. License: All Rights Reserved.